Strategy and Insights

Well-designed research forms the basis of every strategy. It can help you understand the issues that matter to your stakeholders, communicate with authenticity, and work out where to put your resources and effort to have the biggest impact. We have developed an innovative approach to research, with a particular focus on inclusive research and facilitation.

We can provide support on:

• Strategic auditing

• Depth interviews

• Focus groups

• Inclusive listening and facilitation

• Round tables and workshops

• Polling

• Competitor benchmarking and analysis

Organisations are expected to take a public position on relevant social issues affecting the societies in which they operate. Whether it relates to gender or ethnic diversity, LGBT rights, gun control, climate change, or immigration, companies and business leaders must navigate these complex issues carefully or risk being seen as inauthentic.

We can work alongside you in the following areas:

• Issue engagement framework development

• Positioning advice

• Purpose-focused issue response

Taking a stand on an issue that matters often requires bravery. Your employees, shareholders, customers and members of the public may question you at every stage, or pull you in different directions. From navigating the culture wars to launching a new social impact campaign, we can provide you with guidance and support throughout your journey.

We can work with you on:

• Risk mapping and analysis

• Crisis preparedness

• Reputation recovery