The Purpose Pulse 2024

We are excited to share the Purpose Pulse 2024. This year’s report asked Gen Z and Millennials in the UK and US about their pressing social concerns, who they trust to solve them and what they expect from organisations. 

Our findings are set in the context of the most global elections in history (65, if you’re counting), war, the climate crisis and the rise of AI. Profound change is on the horizon. As can be seen in our report, Gen Z and Millennials not only anticipate this change, they are eager to lead it. The challenge and opportunity for leaders and businesses alike is to prepare for and embrace this inevitable transformation.

Interested in discussing these findings and more? Get in touch.